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American Apparel Launches Lip Gloss

The new product is part of the beauty line expansion.

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By: Jamie Matusow

Editor-in-Chief

American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is launching its first line of lip glosses. The nine shades of gloss are a colorful addition to its palette of Made in USA beauty products and follow the recent success of its nail lacquer launch.

The nine lip gloss colors feature equally colorful names, evoking an array of facets of the American Apparel experience. From Legalize LA–a bright red using the slogan of the company’s call for immigration reform–to Pantytime–an apricot-toned pink named after American Apparel’s yearly celebration of all things underwear–these brand themes are complemented by fresh shades that flatter a range of women and a range of looks, according to the company. The offering includes natural tones, nudes and bold color. The formula is a petroleum-, fragrance-, mineral oil- and cruelty-free gloss ($12 a tube) that is designed to require only one application for long-lasting color.

“We worked on the formula until we had a non-sticky application that moisturized and felt great on your lips. These are colors for everyone. Over the last few months of color trials employees were eager to see them and try them on, so we got to see how they performed on many different complexions. We’re really happy with how pretty and natural they look on everyone,” said Marsha Brady, a creative director for American Apparel.

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